This time we intend to find out why people drink coffee and draw a portrait of a genuine coffee drinker (with typical traits marking them out).
No research institute is able to provide us with the exact number of people who drink coffee". Still, an unofficial version has it that 82% of the world population consumes caffeine in one form or another. Though coffee and caffeine aren't the same, one should keep in mind that coffee is in the top 3 stimulants, and most of the people drink coffee due to caffeine. In the best case scenario, 100 mg (8 oz, 1 cup of coffee) of caffeine causes visible positive effects to the brain, boosting mood, increasing alertness and taking off weariness. Its positives effects, however, is only one of the widespread reasons to drink coffee.
Hardly are we going to piece out a portrait of a coffee drinker, as each of them has their own "shades" just like various coffee species have their aromas. What is undoubted, though, is that coffee unites people. Let's specify some social groups and try figuring out why people belonging to them drink coffee.
Socially-minded People, Businesspeople
It's probably the widest circle of the least demanding coffee drinkers who can be found with a cup of coffee anywhere, but Starbucks, Dunkin Donuts and McDonald's tend to be the most favoured by them. The nearer it is to their office or business meetings venue, the better.
The point is that these people's lifestyle is so dynamic that they care for the energy boosting effects of coffee rather than its taste, particular brewing methods and other subtleties.
Reason: coffee keeps them on the go.
Writers, poets, journalists, artists, musicians and other representatives of the creative class.
They are usually gourmets and enjoy get-togethers and chatting in cafés and bars, which is a part of their bohemian life. Watch a film "Coffee and Cigarettes" by Jarmusch to know what I mean.
Reason: This is by far the best way to chill out while keeping fully conscious.
Youth, incl. Hipsters
It is important how clothes, behaviour and speech go together with what happens and where, and here coffee is a good showroom.
Hipsters' favourite is Craft Coffee: they are sure to have a lovely place to get together with friends. A new café opened? It's a must to visit and taste a cup of Caramel Latte.
Reason: to stay on track.
Solitary Writers and Journalists
They come to cafés to work. On the one hand, they represent the writing profession, on the other hand coffee as such barely interests them. One or two cups a day is more than enough.
Reason: to change the atmosphere and not to spend days and nights working from home.
One can call these people quite picky. If their work isn't very active, and they have enough time to brew excellent coffee, sometimes their selectiveness concerning coffee runs to snobbery. These coffee drinkers have a knack on various coffee brewing methods, tastes and other subtleties of coffee known only to privy baristas. What's unique about them, they can describe tastes of different coffee in every detail.
Reason: a good way to brighten up loneliness, to switch off from the routine.
Those who combine business and pleasure, for them it's both job and lifestyle. Baristas have to know every nuance of coffee preparation: the varieties, brewing methods, have to be able to describe all the taste "notes" (orange blossom, jasmine, bergamot, effervescent, sugar cookie, etc.). Barista isn't just a passionate coffee drinker, but an educated thinker deeply versed by themed literature. A Barista is able to draw chemical structure of caffeine and is likely to have a blog about coffee preparation.
Reason: noblesse oblige.
Healthy Life-style Promoters (Decaf Fans)
This is a very specific group of coffee drinkers who are very sensible about amounts of coffee they have, so that not to cause heartbeat disorder, blood pressure increase, not to disturb metabolism. As a rule, they prefer decaf (see decaffeinated coffee) and know everything about this or that species. Such coffee snobs can be considered a complete alternative to coffee addicts (see below).
Reason: they want to benefit from the positive effects of caffeine to the body but are aware of how to avoid side effects.
Too much coffee during a long period of time can lead to caffeine dependence.
Well, there may be a parallel drawn between this and nicotine or alcahol addiction, as caffeine is a dope and stimulant to the nervous system. Besides, increasing quantities of caffeine is dangerous, death as one of the main dangers (see Honore de Balzac).
On the other hand, such comparisons are a bit exaggerated: a coffeeholic can hardly impress one with a bunch of problems and diseases that drug addicts and alcoholics suffer from. It is quick and easy to deal with caffeine dependence.
Reason: For caffeine addicts, caffeine is a fuel their body needs to perform efficiently.
Check List. Who is the Most Vulnerable to Coffeeholism?
- Those who don't take care of their health. As a rule, these are people who don't take control of their bodies' reaction to coffee and are rather careless about side effects, even if those are sleep deficit, faint, heartburn, etc. Such people don't learn their lessons.
- Creative Class. As they are creative people, they can often have mood swings and depressive states, which, along with uncontrolled caffeine consuming, develops serious dependence that is hard to overcome, especially having that kind of a lifestyle.